To Waken an Old Lady

The poem To Waken an Old Lady ideally looks at the effects of growing old. In a bid to deliver the message of the poem, the author uses various interesting tools. As I read the poem, I was interested in the manner in which the author employs literary devices in passing across the message. Other aspects such as language, form, and content are also crucial in the poem. The content of the poem is interesting as the author narrows down to the concept of old age.Advertising We will write a custom essay sample on To Waken an Old Lady specifically for you for only $16.05 $11/page Learn More One of the fascinating literary devices used in the poem is the rhythm employed. The poem is replete with run-on lines. A run-on line is a line whose message extends to be expressed in the following line. For example, although lines 1-6 are different lines, the message being communicated in these lines is interconnected. There is also the use of approximate rhyme in some ins tances. The author of the poem creates a structure that gives the reader thoughts that are removed from reality. This makes the poem appear as if it is reflective of something that happened in the past. The rhythm disappears in line ten which acts as a transition from describing old age to describing the setting in of death. There is a hyphen in line nine which implies that there is a halt in the thoughts of the author. The author takes time to think about the nature of the so-called ‘dark wind.’ Approximate rhyme appears in various lines of the poem such as line 4 and 7 where we have the words ‘skimming and failing’. There is also the use of words like buffeted and rested in lines 8 and 12 (Rath, 2003). Another important literary device used in this poem is the use of metaphors and imagery. The images of birds which are described to be ‘skimming bare trees above a snow gaze’ present a tone full of sorrow (All poetry, n.d). Words like ‘ba re trees,’ ‘dark wind’ and ‘shrill piping’ are a representation of lack of hope and death. In the poem, a woman is portrayed as having realized that her life must come to an end. ‘Flight of small cheeping birds’ is metaphorical explaining old age. The images of cheeping birds and ‘shrill piping of plenty’ is a contrast to the little hope held by a small percentage of before their deaths and the sharp cries of the majority who discover that death is a must even if they prevent it (All poetry, n.d). The poem presents its content in a calm form and structure but a depressing manner. The poem is attractive due to its explicit portrayal of imagery and reading; it is truly an experience. It causes the reader to think of cheeping birds which are fighting to defeat the wind and landing on a tree after tree as death approaches.Advertising Looking for essay on american literature? Let's see if we can help you! Get your first pape r with 15% OFF Learn More The format makes the poem easy to read and understand although there are some occasional interruptions in the line of thought of the author. Despite the dark expression of the images and subject of the poem, an appealing language has been used. Some of the rhyming words are negative but create an appealing rhythm to the reader (Allpoetry, n.d). The elements discussed have affected my response to the poem in different ways. For example, the vividness of the imagery causes me to have the opinion that the persona in the poem is most likely to be the aging woman or a person who observes the woman as she realizes how inevitable death is. This makes it possible to relate with the poem and even personalizing it since its explanations are from the perspective of a person who experiences old age first hand. The descriptions made in the poem are therefore made more credible. The rhyme applied in the poem is so interesting such that I focused on it more than I focused on other aspects in the poem. References All poetry. (n.d). To Waken An Old Lady by William Carlos Williams. Available from  https://allpoetry.com/To-Waken-An-Old-Lady . Rath, H. (2003). The poetry of Robert Frost and William Carlos Williams. New York: Atlantic Publishers Dist. This essay on To Waken an Old Lady was written and submitted by user Yuliana Mendoza to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

Intelligence Analysis Essay Example

Intelligence Analysis Essay Example Intelligence Analysis Essay Intelligence Analysis Essay Applicants must be British citizens. GOGH values diversity and welcomes applicants from all sections of the community. We want our workforce to reflect the diversity of our work. 6 We all know someone who is incredibly bright and yet cannot seem to pull their life together. The brilliant student who flunks out of university, or the incredibly intelligent worker who cant seem to get ahead in their company. We know from our familiarity with them that they have a good to superior intelligence level, but that doesnt seem to be enough to ensure success. And at the same time, we can probably describe in some form why we feel these people have not been successful. Our descriptions would include certain traits or behaviors that have nothing to do with intelligence. Over time, scientists have begun to study why standard intelligence along isnt enough to predict performance in an individual. They have realized that there is another type of intelligence that isnt related to the standard cognitive emotional intelligence is, how you can discover what your own E. I actually is and how, by understanding your own emotions and those of others, take your leadership and management skills to the next level. Sean Machete, the Founder and Managing Director of management development specialists, MAD Training is the author of this publication. Sean has been featured on CNN, BBC, TV, on numerous radio stations and has contributed to many newspapers. Hes been featured in over 250 different publications as a thought leader within the management development and training industry. MAD has been working with a wide variety of clients (both large and small) in the UK and internationally for several years. MAD specialist in providing: In-house, tailor made management training courses (1-5 days duration) Open courses (Delivered throughout the UK at various locations) Management leadership development programmer (From 5 days to 2 years) Corporate and executive coaching (With senior or middle managers) MAD provide a wide range of management training courses and programmer that enable new and experienced managers to maximize their potential by gaining or refining their management and leadership skills. Our team of highly skilled and experienced trainers and consultants have all had distinguished careers in senior management roles and bring with them a wealth of practical experience to each course. At MAD Training we will design and deliver a solution that suits your specific needs addressing the issues and requirements from your training brief that best fits your culture, learning style and ways of working. Our should be fun, highly interactive and provide real world practical techniques and methods that you can use back in the office and thats exactly what we provide. Download A FREE Self Study Management Course Please visit our website www. M-t-d. Co. UK for further details about the services that we offer and to also download a FREE Self Study Management Course contact MAD: Online: Web: www. -t-d. Co. UK Email: [emailprotected] Co. UK Telephone: From The UK: 0800 849 6732 International: ++ 44 800 849 6732 8 1 . Overview of Emotional Intelligence 1. 1 Introduction intelligence. The study of emotional intelligence has its roots in the work of Darwin, who posited that emotional expression was essential for survival. Over time, scientists have begun to study why standard intelligence along isnt enough to predict performance in an individual. They have realized that there is another type of intelligence that isnt related to the standard cognitive intelligence its called emotional intelligence. Emotional intelligence is a relatively new subject of study, though its roots go back to the time of Darwin, who posited that emotional expression was essential for survival. But what do we mean when we talk about emotional intelligence? The fact is that there are numerous ways of defining emotional intelligence. But for now, lets say that it is the ability to be aware of your emotions and the emotions of others and then to use that knowledge to help manage the expression of emotions so that they foster success instead of cause roadblocks. Those who have high levels of emotional intelligence, or El for short, are able to heir bodies, minds, relationships, and ability to pursue and achieve goals. They then are able to moderate their own emotions so that their emotions support their activities and enhance their quality of life. Emotional intelligence involves a combination of competencies which allow a person to be aware of, to understand, and to be in control of their own emotions, to recognize and understand the emotions of others, and to use this knowledge to foster their success and the success of others. People with highly developed El are proven to be more successful in the workplace cause they can understand their emotions and why they behave the way that they behave. They can use their emotions as clues to what their body and mind are trying to tell them. And they can use their El to truly understand others and their points of view. When they wield this kind of tool, they can overcome the kinds of emotional obstacles that tend to stop us all. They can understand why others feel the way that they feel and why they are doing what they are doing, and use that knowledge to help others perform at their best. They can resolve conflict quickly and recover from setbacks with aplomb. They are good in a crisis, strong at communicating, and successful where others fail. Later in this eBook, well look in more detail at some real-life examples of how El can help you in the workplace. But now, lets look at how emotional intelligence is different from our traditional ideas about intelligence. 1. 2 Theories of Multiple Intelligences Until the last century, the understanding of intelligence was strictly related to cognitive functions such as memory, learning, and problem-solving. However, scientists had begun to understand by the sass that non-cognitive aspects of intelligence also exist. For example, E. L. Thornier described a type of social intelligence that was related to managing and understanding others. In 1940, David Heckler further developed the concept of non-cognitive intelligence by arguing that no full definition of intelligence could exist until we were able to fully define those aspects that were not related to traditionally measured cognitive skills. Then in 1983, Howard Gardner published a groundbreaking work entitled Frames of Mind: The Theory of Multiple Intelligences. He argued that people have more than one type of intelligence, and that these types

Analysis and explanation Essay Example | Topics and Well Written Essays - 750 words

Analysis and explanation - Essay Example The events and situations taking place in the book are also important and they include: meeting Sharraf, killing of the wild animals, and the railway incident among other minor ones like the journey itself, the terrains and the insecurity. Lawrence the townsman (who is the main story teller and the one being taken on this tedious journey through harsh, unfriendly and uninhabitable land to go meet Sharraf) is relentless despite the rough terrain of this dessert to go find Sharraf and discuss undisclosed business. Since this land is very harsh not only from the unbearable weather which is marked by scotching sun, terrible winds and extreme heat, but also in terms of insecurity. There seems to be an ongoing war between the Arabs and the Turks. It is as a result of this insecurity that Lawrence hires several men to accompany him in his entourage for the sake of protection because a large number of these Arabs could easily defeat the Turks if they met them (and they did meet a group on their journey back from visiting Sharraf but they were few men and when they opened fire at Lawrence’s entourage, they got a dose of their own medicine and they saw that they were quickly outnumbered and they fled). Auda is the guide of the entourage as he is very familiar with that terrain despite it being a dessert. He is an interesting individual and very friendly towards Lawrence even trying to teach him their language which Lawrence is not very fluent in and hence cannot effectively communicate. The Arab scout’s familiarity with the area is also portrayed when he recalls the name of almost each and every place they pass during their journey which is quite interesting and amazing (Lawrence 164). The roughness of the dessert terrain with deep feet-sinking sand and rocks is an indication of how terrible that place is and it is no wonder the means or travel is through camels (in spite of the insecurity). In some locations, they have to go

Role of a nurse Assignment Example | Topics and Well Written Essays - 1500 words

Role of a nurse - Assignment Example Nursing is the promotion, protection and optimisation of health, alleviation of suffering and prevention of injury and illness through treatment and diagnosis (Basford and Slevin, 2003:4). It also entails advocacy in the care of populations, communities, families and people. There are numerous roles of a nurse depending on the setting. Nurses perform physical examinations on patients and study their medical histories. They provide health promotion, education and counselling in the various sectors that they work in. They offer a number of personalised interventions including wound care and administering of medications. They interpret information about their patients, make important decisions and take action. They supervise care that is given by other health care practitioners (Basford and Slevin, 2003:35). They work in collaboration with other healthcare practitioners to promote health for their patients. Finally, they conduct research on ways to improve patient outcomes. Working in teams in the nursing sector is beneficial to both patients and staff. In addition to helping patients, teamwork promotes employee satisfaction, cooperation and retention rates. When taking into account the team nursing framework, the following benefits can be considered. To start with, team members help one another readily, if a nurse has been assigned two patients and the other is free, they will definitely step in and help out. Secondly, this model leads to an increase in employee satisfaction (Denny and Earle, 2005:45). Previous case studies have shown that the scores of employee satisfaction increased with the adoption of the model. Finally, mentoring opportunities increase as novices are paired up with novices who guide them in performing their duties. This has been observed to increase the rates of employees’ retention. On the other hand, supervision has

School Administrators Essay Example for Free

School Administrators Essay The role of education does not solely revolve around creating opportunities for children to learn and acquire information. At the same time, the role of reaching out to the community and reaping its benefits have been becoming part of administrative practice. With this idea on mind, there is an increasing need for administrators and educators to create an active environment for participation to extract the needed skills and capabilities to adapt to the challenges and trends of the present environment. Looking at the survey provided, it tries to outline the relevance of such programs not only among administrators and educators but also to parents and students. This is essential because it can create transparency and accountability among the facilitators of the program. At the same time, it allows the educational institution to create new and renew relationships that are relevant to maintain strong partnerships. â€Å"The goal of school-community relations expands on the definition of public relations; the goal of school-community relations it to help develop and maintain relationships† (Hopkins, 2005, p. 1). Another significant component of this initiative is the presence of goals and objectives in every program. This is relevant because it can generate the needed results and actively promote the target audience and provide direction on specific outputs. Likewise, it is important that these outputs are clear and concise because it can increase the chances that the program can be successful and be implemented better on target audiences (Ley, 1999). Through this, it can necessitate effective outcomes and create opportunities for relationships to grow in the process. Communication and interaction is also another relevant element that contributes to community building. Actively coordinating programs towards intended and target audiences can help spread out the word and supplement the objectives by giving the chance for each one to cooperate and take part in the process. Seeing this, it does not only work for actors such as parents, students, and teachers. Rather, there are also significant members who can contribute in the field. â€Å"All of those community members might be interested in knowing how a schools test results and student work compare to other schools† (Hopkins, 2005, p. 1). Operating on this concept, it can be argued that having effective communication can create active environments for cooperation and collaboration. These community programs can serve as a bridge in increasing support mechanisms that are essential not only for students but also for the educational institution as well. At the same time, having a harmonious relationship with these individuals and groups can enhance public relations that can be beneficial for the school’s growth and continuous development (Ley, 1999). Seeing all of these, leadership is a vital component that can merge these concepts together and allow the interaction and change to occur. Organizers must actively realize that by promoting this initiative, they can actively achieve necessary outcomes that will cater student awareness of revolving issues in the community and help them adapt to the elements that continue to be manifested in society. To conclude, community relations have been growing as an important element of student education. By allowing each individual to be immersed to different programs it can reap benefits and experiences not taught in classrooms. At the same time, it can help further and sustain relationships that are also significant not only on creating a good image for the educational institution but also harness the ability of each actor to grasp diversity and complexity in society. References Hopkins, G. (2005) School-Community Relations is Great PR And Then Some in Education World. Retrieved April 23, 2009 from, http://www. education-world. com/a_issues/chat/chat143. shtml Ley, J. (1999) Charter Starters Leadership Training Workbook 5: Community Relations in Northwest Regional Educational Laboratory. Retrieved April 23, 2009. 1-50.

Christo And Jean Claude Cultural Studies Essay

Christo And Jean Claude Cultural Studies Essay Christo and Jeanne-Claude have many interesting pieces of work ranging from their first Documenta 4 to The Gates. I will be covering some of their major works; such as, Wrapped Coast, Valley Curtain, Running Fence, Surrounded Islands, Reichstag, and The Gates. I have always enjoyed big installations because the work has always astounded me; the sheer size of the pieces is amazing. Close to the end of 1969, Christo and Jeanne-Claude wrapped the coast of Little Bay, in Sydney, Australia, as a part of the Alcorso-Sekers Travelling Scholarship. With the support of the John Kaldor, this was their first trip to Australia for international artists, and the first in the series of Kaldor Public Art Projects. One hundred workers and eleven volunteers devoted over seventeen thousand work hours to make this project a reality. They wrapped two and a half kilometers of coast and cliffs up to twenty-six meters high. Ninety-five thousand six hundred m^2 of synthetic fabric and 56 km of rope was required to finish this astounding project. At the time, it was the single largest piece of art ever made. This project was bigger than Mount Rushmore, and it visitors took over an hour to walk from one end of the piece to the other. Reactions were largely positive and had a very large impact on Australian art. The Valley Curtain art project was started with preparations at the end of the 1970s. This project was a four hundred meter long cloth stretched across Rifle Gap. Rifle Gap is a valley in the Rocky Mountains near Rifle, Colorado. It required about fourteen thousand m^2 of cloth to be hung on four steel cables, fastened with iron, and fixed in concrete on the slopes and two hundred tons of concrete. This project cost over $400,000. Trying to finance this huge piece was an additional problem, and it caused them to sell some of their other works to raise the money. On October 10, 1971, the curtain was ready for hanging. Unfortunately, the curtain had been torn to pieces by the wind beating it against the rocks. On August 10th of the next year, the second attempt to hang the cloth was a success. Unfortunately, only a day later, it was destroyed by a storm with winds reaching speeds in excess of sixty miles per hour. The Running Fence was completed on September 10, 1976. The workers waited fourteen days, but then they removed everything, leaving not a trace. This piece consisted of a fence almost twenty-five miles long, extending across the hills of Sonoma and Marin counties in northern California. This fence was eighteen feet high and was composed of two thousand and fifty panels of white nylon fabric hung from steel cables by the means of three hundred fifty thousand hooks. Supporting these hooks where about two thousand steel poles stuck into the ground and being braced by steel guide wires that were anchored to the ground. This piece began near U.S. Highway 101 and crossed fourteen roads, the private properties of fifty-nine ranchers to reach the Bodega Bay of the Pacific Ocean. The environmental impact report that was required for this gigantic piece was an astounding four hundred and fifty pages long. This piece is said to have been partly inspired by fences demarcating the Continental Divi de in Colorado. In 1978, a documentary film Running Fence by Albert and David Maysles, told the story of this piece. This film includes scenes showing the local response to the project, which ranged from active protest and resentment to excitement. Byron Randall, the expressionist painter, protested the piece on the grounds of both land infringement and lack of artistic merit; however, others appreciated the beauty of the work, and in the end the project was completed. This piece is commemorated by historic markers at Watson School near Bodega, California, and State Route 1 in Valley Ford, California. In December 1976, the country landmarks commission, county of Sonoma designated the Valley Ford site as Historic landmark number twenty-four. Jeanne-Claudes idea to surround eleven islands in Miamis Biscayne Bay was completed on May 4, 1983. It was completed with the aid of four hundred and thirty workers, and was there for two whole weeks. About six hundred thousand m^2 of pink polypropylene floating fabric surrounded the eleven islands was definitely a site to behold. Surrounded Islands covered over 7 miles, and for two weeks, it was seen and enjoyed by the public, from the causeways, the land, water, and air. The bright pink color of the shiny fabric was in tune with the tropical vegetation of the uninhabited verdant island, the light of the Miami sky, and colors of the shallow waters of Biscayne Bay. As with Christo and Jeanne-Claudes previous art projects, Surrounded Islands was entirely financed by the artists through the sale by C.V.J. Corporation of the preparatory pastel and charcoal drawings, collages, lithographs, and early works. On May 4, 1983, out of a total work force of four hundred and thirty people, the u nfurling crew began to blossom the pink fabric. Surrounded Islands was tended to day and night by one hundred and twenty monitors in inflatable boats. Surrounded Islands was a work of art that underlined the various elements and ways in which the people of Miami live between land and water. The project known as Reichstag is easily one of the biggest endeavors Christo and Jeanne-Clade has accomplished, and in my opinion, it is also one of the best. With the support of the President of the Parliament, Rita Sussmuth, Christo and Jeanne-Claude worked to convince the elected Members of Parliament. They went from office to office, writing explanatory letters to each of the six hundred and sixty-two delegates, and innumerable telephone calls and negotiations. On February 25, 1995, after a seventy minute debate at the Parliament, and a Roll Call vote, the Bundestag allowed the project to go ahead. The Bonn government was so enthusiastic about the artwork that Christo and Jeanne-Claude were asked to extend the project. However, since all of their art projects are temporary, this was not possible. The building was unwrapped again on July 7 as planned. Christo explained during a training session for the monitors, Temporary because it challenges our notion of art to challenge the i mmortality of art. We make art not out of gold, silver or marble and think it would stay forever. Non-permanent art will be missedà ¢Ã¢â€š ¬Ã‚ ¦ Also, the artwork cannot stay because it expresses freedom, poetic freedom all projects are about freedom. This project cannot be bought or sold, nobody can charge, can sell tickets. Freedom is the enemy of possession (Hammerstingl). The Wrapper began on June 17, 1995, and it was finished on the 24th. The spectacle was seen by five million visitors before the unveiling began on July 7th. Two times more material was used than was needed, which allowed deep vertical pleats that cascaded down. Because there is always some wind around the Reichstag, the wind was playing with the pleats of the fabric, causing a quiet movement. The color of the fabric and the many deep vertical pleats created a dramatic contrast between light and shadow. This shape transformed the building into a new form. The wrapping of the Reichstag was like building a building, says Christo (Hammerstingl). At a press conference, a reporter from a Jerusalem newspaper asked the artists if they would wrap the Knesset, The Reichstag is the third and last building we wrapped. We have too many other projects to do. We cannot always wrap buildings. Otherwise we would be called the wrappers, Jeanne-Claude answered (Hammerstingl). This project cost $13,000, 000, everything financed by the artists themselves through selling their drawings, collages, and scale models of their projects. All projects are inspired through personal ideas that give the freedom of the work. Freedom, because when it comes down to it, does not have to be justified explains Christo. (Hammerstingl). The last project we will be discussing is The Gates. On January 3, 2005, work began on the installation of The Gates in Central Park in New York City. The official title of the piece is The Gates, Central Park, New York, 1979-2005. The title references the time that passed from their initial proposal until they were able to go ahead with it. Only with the permission of the new mayor of New York, Michael R. Bloomberg, were they able to proceed. It was open to the public only from February 12th until February 27th 2005. Seven thousand five hundred and three gates made of saffron color fabric were placed on paths in Central Park. It was five meters high and had a combined length of 37 km. Bloomberg, a fan of Christo and Jeanne-Claude, presented them with the Doris C. Freedman Award for Public Art for The Gates. They often expressed satisfaction that their concept for their home town of over thirty years was finally realized. An article covering this piece states, The cost of the project was $21 million US dollars which was raised entirely by Christo and Jeanne-Claude selling studies, drawings,  collages, works from the 1950s and 1960s. They do not accept any sponsorship, nor did the city of New York have to provide any money for the project. Christo and Jeanne-Claude donated all the money raised from the sale of souvenirs such as postcards, t-shirts and posters to Nurture New Yorks Nature, Inc. While the engineering, manufacturing and set-up took over a year, about 750 paid employees erected the project in five days and then deployed the fabric of all the gates in half an hour. Around 600 more (Gate-keepers) distributed 1 million free samples of the fabric to visitors. The uniformed Gate-keepers also provided information to visitors about the project, and were responsible for unrolling the gates that had rolled over their crossbars in the high wind.   More workers uninstalled the project in one week, leaving almost no trace and shipping all the materials for r ecycling (Wikipedia). From the pictures with the snow and the vivid color of the gates are a very good contrast of color and the way they seem to jump out against the snow. The pictures arent a great representation of the work, but since their art is temporary, it is the best we can do without being in that certain time and place. This piece is simple in its design, difficult in its realization, and astounding. A little about the artists, Christo and Jeanne-Claude met in October 1958, when he was commissioned to paint a portrait of her mother, Precilda de Guillebon. They had a son together who was born May 11, 1960. Jeanne-Claudes parents were displeased with their relationship, particularly because of Christos refugee status, so they temporarily estranged themselves from their daughter. In 1964, they moved to New York City, poor and lacking fluency in the English language, Christo displayed his work in several galleries, including the well-known Castelli Gallery in New York, and gallery Schmela in Dusseldorf, Germany. Christo Began to create Store Fronts, which he built to scale. The sale of the Store Fronts helped finance larger projects. They have won many, many awards for their art. In 1973, they were nominated for an Academy Award for Best Documentary. In 2004, they won an Achievement in Contemporary Sculpture Award, International Sculpture Center, from Hamilton, New Jersey. In 2005, they were awarded the Doris C. Freedman Award for Public Art by New Yorks mayor. In 2006, they were awarded the Best Project in a Public Space for The Gates, Central Park, New York, 1979-2005. In 2008, they were awarded honorary degrees from Franklin Marshall College. Finally, in 2011, they were awarded more honorary degrees from Occidental College. In closing, Christo and Jeanne-Claude are some of my favorite artists. They have amazing vision for what they want to do in each of their pieces. They dont stop trying for something; for example, The Gates which took 30 years to finally finish. They are, to me, some of the best installation and temporary artists. Their technics may be simple, but it is amazing. They are so popular that in 1978, Charles M. Schulz drew an episode of the show Peanuts where Snoopys doghouse is wrapped in fabric by Christo. In response, Christo constructed a wrapped doghouse and presented it to the Charles M. Schulz Museum in 2003. You cant say enough about what they do, or their drive to do accomplish it. Most people would have given up on their many projects, but they completing them only because of their tenacity and drive to get what they needed done. Theres something to be learned from these two; such as, no matter the odds, or what is put against you, if you never give up, you can and will succeed. Also, staying with the person you love can lead to a tough but fulfilling life. Christo and Jeanne-Claude are one of, maybe even the best, temporary installation types of artists. Work Cited Paul F. Fabozzi. Artists, Critics, Context: Readings in and Around American Art since 1945. Upper Saddle River, N.J. : Prentice Hall, 2002. Werner Hammerstingl. Installation Art. www.Olinda.com. 1998. http://www.olinda.com/ArtAndIdeas/lectures/christo.htm. Wikipedia. Christo and Jeanne-Claude www.wikipedia.com. Dec. 3, 2012. http://en.wikipedia.org/wiki/Christo_and_Jeanne-Claude

Customer value proposition Essay

Customer value proposition† has become one of the most widely used terms in business markets in recent years. Yet our management-practice research reveals that there is no agreement as to what constitutes a customer value proposition—or what makes one persuasive. Moreover, we find that most value propositions make claims of savings and benefits to the customer without backing them up. An offering may actually provide superior value—but if the supplier doesn’t demonstrate and document that claim, a customer manager will likely dismiss it as marketing puffery. Customer managers, increasingly held accountable for reducing costs, don’t have the luxury of simply believing suppliers’ assertions. Customer managers, increasingly held accountable for reducing costs, don’t have the luxury of simply believing suppliers’ assertions. Take the case of a company that makes integrated circuits (ICs). It hoped to supply 5 million units to an electronic device manufacturer for its next-generation product. In the course of negotiations, the supplier’s salesperson learned that he was competing against a company whose price was 10 cents lower per unit. The customer asked each salesperson why his company’s offering was superior. This salesperson based his value proposition on the service that he, personally, would provide. Unbeknownst to the salesperson, the customer had built a customer value model, which found that the company’s offering, though 10 cents higher in price per IC, was actually worth 15.9 cents more. The electronics engineer who was leading the development project had recommended that the purchasing manager buy those ICs, even at the higher price. The service was, indeed, worth something in the model—but just 0.2 cents! Unfortunately, the salesperson had overlooked the two elements of his company’s IC offering that were most valuable to the customer, evidently unaware how much they were worth to that customer and, objectively, how superior they made his company’s offering to that of the competitor. Not surprisingly, when push came to shove, perhaps suspecting that his service was not worth the difference in price, the salesperson offered a 10-cent price concession to win the business—consequently leaving at least a half million dollars on the table. Some managers view the customer value proposition as a form of spin their marketing departments develop for advertising and promotional copy. This shortsighted view neglects the very real contribution of value propositions to superior business performance. Properly constructed, they force companies to rigorously focus on what their offerings are really worth to their customers. Once companies become disciplined about understanding customers, they can make smarter choices about where to allocate scarce company resources in developing new offerings. We conducted management-practice research over the past two years in Europe and the United States to understand what constitutes a customer value proposition and what makes one persuasive to customers. One striking discovery is that it is exceptionally difficult to find examples of value propositions that resonate with customers. Here, drawing on the best practices of a handful of suppliers in business markets, we present a systematic approach for developing value propositions that are meaningful to target customers and that focus suppliers’ efforts on creating superior value. Three Kinds of Value Propositions We have classified the ways that suppliers use the term â€Å"value proposition† into three types: all benefits, favorable points of difference, and resonating focus. (See the exhibit â€Å"Which Alternative Conveys Value to Customers?†) Which Alternative Conveys Value to Customers? Suppliers use the term â€Å"value proposition† three different ways. Most managers simply list all the benefits they believe that their offering might deliver to target customers. The more they can think of, the better. Some managers do recognize that the customer has an alternative, but they often make the mistake of assuming that favorable points of difference must be valuable for the customer. Best-practice suppliers base their value proposition on the few elements that matter most to target customers, demonstrate the value of this superior performance, and communicate it in a way that conveys a sophisticated understanding of the customer’s business priorities. All benefits. Our research indicates that most managers, when asked to construct a customer value proposition, simply list all the benefits they believe that their offering might deliver to target customers. The more they can think of, the better. This approach requires the least knowledge about customers and competitors and, thus, the least amount of work to construct. However, its relative simplicity has a major potential drawback: benefit assertion. Managers may claim advantages for features that actually provide no benefit to target customers. Such was the case with a company that sold high-performance gas chromatographs to R&D laboratories in large companies, universities, and government agencies in the Benelux countries. One feature of a particular chromatograph allowed R&D lab customers to maintain a high degree of sample integrity. Seeking growth, the company began to market the most basic model of this chromatograph to a new segment: commercial laboratories. In initial meetings with prospective customers, the firm’s salespeople touted the benefits of maintaining sample integrity. Their prospects scoffed at this benefit assertion, stating that they routinely tested soil and water samples, for which maintaining sample integrity was not a concern. The supplier was taken aback and forced to rethink its value proposition.

Minorities in Australian Literature Essay

Australian literature consists of many representations of the ‘Australian way of life’ that are constructed by numerous national stereotypes. Various critics argue that the current literary representations of the average Australian do not embrace enough cultural diversity through the incorporation of indigenous people, females and ethnic communities. The representations of Australian people have changed dramatically over a period of time. While the first Australian literary pieces consisted of only one specific brand of person, neglecting women and aborigines, during the nation’s development and the arrival of more ethnic people, there was a rise in the representations of these minority groups. Following this, in the late 20th century to current years, these minority groups have begun to express and represent themselves through writing. Despite the most common representation of the Australian person not including these minorities, there has been a significant change in their representations through literature and the version that does not include them, is predominately used through non-literary works. The common representation of the Australian people is a tough Anglo-Saxon male who works in labour intensive jobs. This portrayal has been used heavily to identify Australians, particularly by the current media, to build on the Australian image. The concept of this type of person representing the whole nation was formed from traditional texts in the 19th century, when the writers were almost entirely white European males and chose to write only of people like themselves. â€Å"When the ladies come to the shearing shed† and â€Å"Clancy from the overflow,† are examples of the types of literary pieces that were written in the 19th century, which focus on the white men of Australia who work in tough jobs in the outback. â€Å"When the ladies come to the shearing shed,† written by Henry Lawson in 1897 is about the reactions of Australian men when women are in their presence. The poem composes the image of masculine men who work in a shearing shed, and represents their job as noble, as women come from the city to watch them. Women are represented as delicate objects of affection that hold little importance to the story. The only time in which the women are described doing or saying something is when they comment on the appearance of the animals, â€Å"and they gush and say in a girly way, that ‘the dear little lambs’ are ‘sweet. ’† This being the only thing that women say, illustrates that they did not hold any real significance to the story, and their opinions were completely left out. The way in which the women are portrayed in the poem is not necessarily negative, but they are not particularly valued characters, and are seen as the ‘other’. This is due to the attempt of a white male providing his personal opinion on the way another type of person acts, which creates a distorted representation. The men and women in this text have an obvious separation between them, and it is express that they are on very different levels, which is not an accurate portrayal of real life. â€Å"Clancy of the overflow† was written in 1889 by one of Australia’s most famous poets, Banjo Paterson. The story shares the same representation of the Australian male, who works with animals out in the â€Å"bush. † In the poem Paterson attempts to personify the quintessential Australian, and who believes every man should be which is a strong worker who is in touch with life on the land. Through the eyes of an office worker the poem represents outback life as desired over city living and working, â€Å"I am sitting in my dingy little office, where a stingy ray of sunlight struggles feebly down between the houses tall. † Clancy, and his outback life is represented as desired by the city dweller, â€Å"And I somehow fancy that I’d like to change with Clancy, like to take a turn at droving where the seasons come and go. † The poem does not include aborigines, women or ethnic people, which by today’s standard is frowned upon but in the time of the poems creation was common in texts. These two, and many more texts from Banjo Paterson and Henry Lawson reinforce the argument that the personification of the Australian person was most commonly used in traditional Australian literature, and the opinions of the minority groups are excluded. Progressing from the prejudiced representation that they received from male writers, women have become just as equally common and successful as men in Australian literature. In today’s Australian society, women are in a better situation than indigenous and ethnic Australians in terms of equality, which makes their characterization in literary works more familiar. The liberation of women in Australian literature has given females the opportunity to write about and express themselves through their personal opinions, creating countless female Australian authors. â€Å"If I had a gun† is a poem written by Gig Ryan, that represents her confronting attitudes toward the men that surround her. The poem consists of Gig Ryan explaining the men that she would shoot because of their disrespectful attitude towards women. There is . She uses particular examples of the way men in society sexualize her and other women, â€Å"I’d shoot the man who whistled from his balcony. † She even writes about the smallest occurrences that frustrate her, illustrating that she doesn’t accept any form of gender superiority, â€Å"I’d shoot the man last night who said smile honey. † A woman writing about the men that she would figuratively murder, shows the growth that Australian literature has endured. Many years prior, women were only rarely written about and their true feelings and perspectives were silenced. Now, they have the opportunity to voice their opinions, even in a confronting manner and still be embraced by the Australian public. Throughout the 20th century, women, aborigines and ethnic people began to be identified and represented more regularly, however still commonly through the perspective of Anglo-Saxon males. Despite this improvement, the ‘others’ could not represent themselves, so someone else represented them. This obviously led to a one-sided representation, because no matter how sympathetic the author was, they were viewing things through their own perspective, which is particularly evident with the aboriginal representations in texts. The novel â€Å"Coonardo† written by Katherine Susannah Pritchard addresses the complex issues of ownership and the colonial enterprise that was present in its publication date of 1958. It contains the flourishing inter-racial relationship of Hugh, a non-indigenous landowner and Coonardo, an indigenous woman as the solution to these difficult situations. This was an early time in Australia for a topic like this to become a successful novel, especially because the author held a non-biased perspective throughout the novel, which would have limited readers to those who did not have a strong opinion on these matters. David Malouf’s â€Å"Remembering Babylon† (1993) deals with the problem of how to represent difference and reversing the representations of the ‘other’. The main character, Gemmy lived in an aboriginal community for 16 years and an eventual â€Å"rescue† of him by white settlers creates a â€Å"double consciousness† that does not allow for him to fully re-embrace his white culture that soon becomes the ‘other’. Malouf, despite his white heritage does achieve a very open-minded representation of the aboriginal people. He appears to show sympathy towards the indigenous community, which allows him to tell the story through their eyes, casting the white people and the things they did as bad. The point of view throughout the novel is mainly of the tribe that Gemmy belonged to, instead of himself. The novel, while containing a great racial tolerance and acceptance towards the indigenous people, does however, still support the notion of the unstable relationship between non-indigenous and indigenous Australians. â€Å"Remembering Babylon† provides a more in depth representation from the point of view of the aboriginal people, whereas â€Å"Coonardo† represents both races equally from an outsider’s perspective. Many ethnic immigrants have been left with the smallest amount of representations in Australian literature, due to the White Australia Policy lasting up until the mid 20th century, which has rendered their Australian legacy very young. This obviously has now left them struggling to be represented in key texts because of their short history. Ethnic groups who are represented in literary works that are accepted within the mainstream aren’t immensely common. However when these ethnic groups are personified, it creates a highly accurate representation of the average Australian communities. Carlos Tsiolkas is a Greek-Australian author, who wrote â€Å"The slap,† a popular, contemporary piece of Australian literature that was turned into a television series. This novel naturally integrates white, Greek, Indian and indigenous Australians into a friendship community, illustrating the genuine multicultural society of Australia. Tsiolkas’s heritage assists him in providing an accurate representation of what it is like for these ethnic characters to live in Australia, because he has the ability to write from experience and represent himself. â€Å"The slap† does not have an obvious focus on the inter-racial relationships that it contains, but due to the variety of ethnicity that is incorporated into the characters, it is clear to see that the author made a conscious decision to include a range of cultural diversity in his novel. Ethnic immigrants who become successful authors usually write about their experiences in Australia, that become popular within the Anglo-Australian community, as their pieces offer a different view point, that challenges the way Australians view themselves. â€Å"The ungrateful immigrant† is a poem by Yu Ouyang that is an example of an ethnic author challenging the common perception of the ‘Australian way of life’. The poem is Ouyang’s personal view on Australia and its people, challenging the common belief that Australians are friendly and welcoming people, particularly to immigrants. He speaks about many elements of the country that he does not agree with or particularly like, and the negative way that the Australian people have responded to him. â€Å"You think that because I came to and live in Australia, I should be grateful for the rest of my life. † He even says that his decision to migrate to Australia was an â€Å"irreversible mistake. † This poem, like â€Å"if I had a gun† speaks very negatively about certain groups of people and challenges many common ideologies that exist about the ’Australian way of life,’ however it is still recognized and appreciated as a passionate literary piece. It would be understandable for many Australians to get offended and disregard this text due to the challenging opinions that it contains, but the piece has been accepted into the community because it is seen as an Australian person giving his opinion on his country. Also similar to â€Å"if I had a gun,† â€Å"The ungrateful immigrant† shows the progress in Australian literature and the different representations of the ‘Australian way of life’ that it now contains. It is evident that these literary works provide evidence that supports the argument that, despite the common stereotype of Australian people still being an Anglo-Saxon male, Australian literature does provide an immense variety of representations of women, indigenous Australians, and ethnic communities. They also illustrate the progression of Australian literature, from when it contained an incredibly narrow group of representations, to now when it contains an abundance of different racial and gendered authors and characters that contribute to the production of literary pieces, and the representations of the Australians that they contain. It is important, when analyzing the national identity of Australian way of life to evaluate the state of its literature, and the representations that it contains and upholds.

Fowlers Toad essays

Fowler's Toad essays Zebra mussels are filter feeders, and they are capable of filtering about one litre of water per day while feeding primarily on algae. They were transported from Europe as stowaways in the ballast water of transoceanic ships and pose significant social, economic The zebra mussel disrupts natures food chain. They remove nearly all particle matter, by removing significant amounts of plankton from the water. They remove food for microscopic zooplankton, which in turn are food for fish larvae, juvenile fishes, and other plankton-feeding forage fish. These forage fish support sport and commercial fisheries. This competition for plankton, the base of the marine food chain, could have a lasting effect on the fish populations of the Great Lakes. Most rocky areas of Lake Erie are almost completely covered in the mussel several inches deep. In a laboratory observation, the accumulation in these beds makes a foul environment with very acidic water. Positive/Negative Effects on the Ecosystem In Lake Erie the zebra mussel has already reduced native mussels. The dirty water will reduce energy reserves of fish because they have to work harder to stay alive. It will also increase vulnerability to the other environment stresses. Such as extreme water temperatures, lack of food, or parasites and disease. As zebra mussel spread, they may eliminate rarer species of mussels. The zebra mussel has improved the water clarity of Lake Erie. The filtering of water may increase the exposure humans and animals have to organic pollutants. Early studies have shown that the zebra mussel can accumulate organic pollutants in their tissue to more then 300,000 times greater than concentrations in the environment. They then deposit these pollutants in their waste. These are then passed up the food chain so any fish or waterfowl who co ...

Bajar Conjugation in Spanish, Translation, and Examples

Bajar Conjugation in Spanish, Translation, and Examples The Spanish verb bajar  means to take down or lower, but it can be used in several different ways.  Bajar  is a regular  -ar  verb like  parar  or  llamar.  If you know the  conjugation rules for regular -ar  verbs, then you can easily conjugate bajar.  In this article you can find tables with the present, preterit, imperfect, future, and conditional indicative tenses for bajar, as well as the present and past subjunctive, imperative, and other verb forms. Using the Verb Bajar The verb  bajar  has many different uses. It can be both a transitive and intransitive verb. When it is used as a transitive verb it can mean to lower or drop something, such as  Debes bajar el volumen de la mà ºsica  (You must lower the volume of the music), or Bajà ©Ã‚  el precio del carro  (I lowered the price of the car). It can also mean to take or bring something down, as in  Voy a bajar el florero del estante  (Im going to bring down the vase from the shelf), and it can even mean to download something from the internet, as in  Bajà © el archivo a mi computadora  (I downloaded the file to my computer).   The verb  bajar can also be  used as an intransitive verb to talk about something lowering or dropping, such as  El precio de la gasolina bajà ³Ã‚  (The price of gas dropped) or Esta noche bajar la temperatura  (Tonight the temperature will drop). It can also be used to talk about when a person comes down or descends, as in  Ella bajà ³ al primer piso  (She came down to the first floor). Finally, you can use  bajar  to talk about getting off a vehicle, as in El nià ±o bajà ³ del autobà ºs  (The boy got off the bus). Bajar Present Indicative Yo bajo I lower Yo bajo el volumen de la msica. T bajas You lower T bajas los libros del estante. Usted/l/ella baja You/he/she lowers Ella baja las persianas en la noche. Nosotros bajamos We lower Nosotros bajamos el precio de la ropa. Vosotros bajis You lower Vosotros bajis la velocidad del carro. Ustedes/ellos/ellas bajan You/they lower Ellos bajan la foto de la pared. Bajar Preterite  Indicative There are two forms of the past tense  in Spanish:  the preterite and the imperfect. The preterite is used to talk about completed actions in the past.   Yo baj I lowered Yo baj el volumen de la msica. T bajaste You lowered T bajaste los libros del estante. Usted/l/ella baj You/he/she lowered Ella baj las persianas en la noche. Nosotros bajamos We lowered Nosotros bajamos el precio de la ropa. Vosotros bajasteis You lowered Vosotros bajasteis la velocidad del carro. Ustedes/ellos/ellas bajaron You/they lowered Ellos bajaron la foto de la pared. Bajar Imperfect  Indicative The imperfect tense is used to talk about ongoing or repeated actions in the past. With the verb bajar,  you can translate the imperfect as was lowering or used to lower.   Yo bajaba I used to lower Yo bajaba el volumen de la msica. T bajabas You used to lower T bajabas los libros del estante. Usted/l/ella bajaba You/he/she used to lower Ella bajaba las persianas en la noche. Nosotros bajbamos We used to lower Nosotros bajbamos el precio de la ropa. Vosotros bajabais You used to lower Vosotros bajabais la velocidad del carro. Ustedes/ellos/ellas bajaban You/they used to lower Ellos bajaban la foto de la pared. Bajar Future  Indicative Yo bajar I will lower Yo bajar el volumen de la msica. T bajars You will lower T bajars los libros del estante. Usted/l/ella bajar You/he/she will lower Ella bajar las persianas en la noche. Nosotros bajaremos We will lower Nosotros bajaremos el precio de la ropa. Vosotros bajaris You will lower Vosotros bajaris la velocidad del carro. Ustedes/ellos/ellas bajarn You/they will lower Ellos bajarn la foto de la pared. Bajar Periphrastic Future  Indicative The periphrastic future in Spanish is equivalent to the going to verb construction in English. Yo voy a bajar I am going to lower Yo voy a bajar el volumen de la msica. T vas a bajar You are going to lower T vas a bajar los libros del estante. Usted/l/ella va a bajar You/he/she is going to lower Ella va a bajar las persianas en la noche. Nosotros vamos a bajar We are going to lower Nosotros vamos a bajar el precio de la ropa. Vosotros vais a bajar You are going to lower Vosotros vais a bajar la velocidad del carro. Ustedes/ellos/ellas van a bajar You/they are going to lower Ellos van a bajar la foto de la pared. Bajar Conditional  Indicative When you want to talk about possibilities or about things that would happen,  you can use the conditional  tense. An example of a sentence using the conditional is Si vinieras a visitarme, bajarà ­a a abrirte la puerta  (If you came to visit me, I would come down to open the door for you). Yo bajara I would lower Yo bajara el volumen de la msica. T bajaras You would lower T bajaras los libros del estante. Usted/l/ella bajara You/he/she would lower Ella bajara las persianas en la noche. Nosotros bajaramos We would lower Nosotros bajaramos el precio de la ropa. Vosotros bajarais You would lower Vosotros bajarais la velocidad del carro. Ustedes/ellos/ellas bajaran You/they would lower Ellos bajaran la foto de la pared. Bajar Present Progressive/Gerund Form The present participle or gerund  of -ar  verbs is formed with the ending  -ando. You can use the present participle to form  progressive tenses, such as the present progressive. Present Progressive of Bajar   est bajando   She is lowering   Ella est bajando las persianas. Bajar Past Participle To form the past participle for  -ar  verbs, use the ending  -ado. The past participle  is used to form  compound tenses  like the present perfect.   Present Perfect of Bajar   ha bajado   She has lowered   Ella ha bajado las persianas.   Bajar Present Subjunctive Que yo baje That I lower Pedro pide que yo baje el volumen de la msica. Que t bajes That you lower Marisa quiere que t bajes los libros del estante. Que usted/l/ella baje That you/he/she lower Marco espera que ella baje las persianas en la noche. Que nosotros bajemos That we lower Carlos pide que nosotros bajemos el precio de la ropa. Que vosotros bajis That you lower Sara quiere que vosotros bajis la velocidad del carro. Que ustedes/ellos/ellas bajen That you/they lower Leo pide que ellos bajen la foto de la pared. Bajar Imperfect  Subjunctive The tables below show two options for conjugating the imperfect subjunctive. Both options are equally valid. Option 1 Que yo bajara That I lowered Pedro pidi que yo bajara el volumen de la msica. Que t bajaras That you lowered Marisa quera que t bajaras los libros del estante. Que usted/l/ella bajara That you/he/she lowered Marco esperaba que ella bajara las persianas en la noche. Que nosotros bajramos That we lowered Carlos pidi que nosotros bajramos el precio de la ropa. Que vosotros bajarais That you lowered Sara quera que vosotros bajarais la velocidad del carro. Que ustedes/ellos/ellas bajaran That you/they lowered Leo pidi que ellos bajaran la foto de la pared. Option 2 Que yo bajase That I lowered Pedro pidi que yo bajase el volumen de la msica. Que t bajases That you lowered Marisa quera que t bajases los libros del estante. Que usted/l/ella bajase That you/he/she lowered Marco esperaba que ella bajase las persianas en la noche. Que nosotros bajsemos That we lowered Carlos pidi que nosotros bajsemos el precio de la ropa. Que vosotros bajaseis That you lowered Sara quera que vosotros bajaseis la velocidad del carro. Que ustedes/ellos/ellas bajasen That you/they lowered Leo pidi que ellos bajasen la foto de la pared. Bajar Imperative   If you want to give a command or direct order, use the imperative mood. The tables below show the affirmative and negative commands, which are different in the tà ºÃ‚  and  vosotros  forms. Positive Commands T baja Lower! Baja los libros del estante! Usted baje Lower! Baje las persianas en la noche! Nosotros bajemos Lets lower! Bajemos el precio de la ropa! Vosotros bajad Lower! Bajad la velocidad del carro! Ustedes bajen Lower! Bajen la foto de la pared! Negative Commands T no bajes Dont lower! No bajes los libros del estante! Usted no baje Dont lower! No baje las persianas en la noche! Nosotros no bajemos Lets not lower! No bajemos el precio de la ropa! Vosotros no bajis Dont lower! No bajis la velocidad del carro! Ustedes no bajen Dont lower! No bajen la foto de la pared!

Washington as a general Term Paper Example | Topics and Well Written Essays - 1500 words

Washington as a general - Term Paper Example Washington was born on February 22, 1732. From an early age, Washington had shown characteristics of being strong, brave, leadership and eagerness for battle, all of which would help him later in his life in his service in the military. His military service spanned more than forty years. Although he is best remembered as a general for the role he played in the American Revolutionary War, his military career had started many years before during the Seven Years War in which he served as a major. His clear sense of duty as a soldier and his foresightedness during this war campaign earned him considerable respect and it was his performance during this war that earned him the position of an Army commander during the Revolutionary War2. John Adams had to this to say about Washington and his military prowess â€Å"I had no hesitation to declare that I had but one gentleman in my mind for that command and it was a gentleman from Virginia, who was among us and very well known to all of us; a gentleman, whose skill and experience as an officer, whose independent fortune, great talents and excellent universal character would command the approbation of all America, and unite the cordial exertions of all the colonies better than any other person in the Union†3. Washington’s Military Strengths 1. ... Since there was no escape route, Washington was forced to surrender. After that episode, he never again went to war and allowed his men to be entrapped in a position that was hard to escape from4. Washington was not only ready to learn from his own mistakes, he also gathered a lot of information from the mistakes of the attacking side. For instance, his side’s victory at Bunker Hill was made possible because Washington was able to tell the strategy that the British wanted to use. This happened because the British were not careful enough and were too arrogant to think that it would be impossible to loose to the Continental Army. It was one mistake that they were to pay dearly, by loosing the war and the colony5. 2. He was a Courageous and Daring Leader Washington was never afraid to face the opposing army no matter the situation. His use of the element of surprise gave the Continental Army several victories. For instance, in 1776, he attacked and completely overwhelmed an unsus pecting Hessian army at Trenton across the Delaware River. This was after the British had sworn to engage the American army in one big war that they had much confidence of winning. This surprise element caught the British completely by surprise and they were forced to retreat and spend the winter in far away New York. On the other hand, the Americans were able to take control of both Princeton and Trenton in New Jersey6. 3. He Chose Wisely Washington made sure that the people he surrounded himself with were of a character as good as his. Most of his chosen leaders in the army were men who were strong emotionally and physically. He chose only those men who were patriotic and not out in search of

History Essay Exam World War 1 Example | Topics and Well Written Essays - 1750 words

History Exam World War 1 - Essay Example Unlike previous wars, where men would just lie dead in one piece at the side of the road, there were literally pieces of human bodies scattered and blown about. Houses were smashed to pieces from miles off, since the weapons could cover a wide range of territory when fired. This was only the beginning of the gruesome wars that were to follow. One particular warrior, Ernst Junger, fought hard in the face of opposition, as he was determined to come out victorious no matter what lay ahead of him. Junger was a man who possessed the strong characteristics of a leader. Nothing stood in his way when it came to what was to be faced in the battlefields. Even when he was badly wounded, he never gave up hope. He had a strong spirit and always remained positive. When people were dying around him, and when he was facing circumstances that were beyond what any normal human being could bare, fear never got the better of him. As a matter of fact, he despised cowardly behavior, as he had some of his men shot who displayed the characteristics of being a coward. In his eyes, it was a sin to be a coward. One must be strong, face the enemy squarely in the face, and push forward (Ernst Junger, Storm of steel). The role that death had on his accounts of being at war was that he could not think about dying. Though he knew that dying was a major prospect, since many men never came back alive, he had to give it his best shot. So, he commenced into leading his people into the battlefields, possessing a spirit of steel that none of his enemies could penetrate (Junger). Junger was committed to his duties because he felt that he owed it to his race into his fatherland. He felt that he needed to defend his roots. He considered himself to be of the Arian people, a people that were superior to all others. He had a job to do in that he had to go out on the battlefield, defend his people and fight like a man. Every duty that was assigned to him, he took seriously and put his whole heart and soul into his military service. The fact that he was so diligent in his work eventually enabled him to rise to the status of being an officer of high prestige (Junger). Junger was a ferocious fighter as well as a good leader. The characteristics of leadership came natural to him, as he led his people with great ease through the battlefields and into the trenches to fight against the enemy (Junger). Junger maintained his same attitude towards war through the entire text. Never did he waver in the least bit. Despite being wounded numerous times, he was never deterred from his mission to overtake the enemy (Junger). In Junger's book, the Storm of Steel, there were numerous descriptions of what life was like in the battle trenches. There was one particular experience that would give the reader a great idea of what took place. In one particular account, Junger and his company were to be led into the heart of the battle. He knew that the worse was to come: yet, he had to trudge on. Late in the evening, Junger and his crew marched from Le Mesnil until they ended up in Sailly-Saillysel; where they were to fight one of the most gruesome battles. Junger described this event in intricate detail. He was so thorough about the description of the account that the one reading his diary could almost imagine themselves being right there in the battlefield. The reader could almost feel himself right there in the midst of the fighting, holding a gun in hand and being on the lookout