Cold Dark Matter (CDM)

The universe is made up of at least two kinds of matter. Primarily, theres the material we can detect, which astronomers call baryonic matter. Its thought of as ordinary matter because its made of protons and neutrons, which can be measured. Baryonic matter includes stars and galaxies, plus all the objects they contain. However, there is also stuff out there in the universe that cant be detected through normal observational means. Yet, it does exist because astronomers can measure its gravitational effect on baryonic matter. Astronomers call this material dark matter because, well, its dark. It doesnt reflect or emit light. This mysterious form of matter presents some major challenges to understanding a great many things about the universe, going right back to the beginning, some 13.7 billion years ago.   The Discovery of Dark Matter Decades ago, astronomers found that there wasnt enough mass in the universe to explain things like the rotation of stars in  galaxies and the movements of star clusters. Mass affects an objects motion through space, whether its a galaxy or a star or a planet. Judging by the way some galaxies rotated, for example, it appeared that there was more mass out there somewhere. But, it wasnt being detected. It was somehow missing from the mass inventory they assembled using stars and nebulae to assign a galaxy a given mass. Dr. Vera Rubin and her team were observing galaxies when they first noticed a difference between expected rotation rates (based on estimated masses of those galaxies) and the actual rates they observed. Researchers began to dig more deeply into figuring out where all the missing mass had gone. They considered that perhaps our  understanding of physics, i.e. general relativity, was flawed, but too many other things didnt add up. So, they decided that perhaps the mass was still there, but simply not visible. While it is still possible that we are missing something fundamental in our theories of gravity, the second option has been more palatable to physicists. Out of that revelation was born the idea of dark matter. Theres observational evidence for it around galaxies, and theories and models point to the involvement of dark matter early in the universes formation. So, astronomers and cosmologists know its out there, but havent yet figured out what it is yet. Cold Dark Matter (CDM) So, what could dark matter be? As of yet, there are only theories and models. They can actually be slotted into three general groups: hot dark matter (HDM), warm dark matter (WDM), and cold dark matter (CDM). Of the three, CDM has long been the leading candidate for what this missing mass in the universe is. However, some researchers still favor a combination theory, where aspects of all three types of dark matter exist together to make up the total missing mass. CDM is a kind of dark matter that, if it exists, moves slowly compared to the speed of light. It is thought to have been present in the universe since the very beginning and has very likely influenced the growth and evolution of galaxies. as well as the formation of the first stars. Astronomers and physicists think that its most likely some exotic particle that hasnt yet been detected. It very likely has some very specific properties: It would have to lack an interaction with the electromagnetic force. This is fairly obvious, since dark matter is dark. Therefore it doesnt interact with, reflect, or radiate any type of energy in the electromagnetic spectrum.   However, any candidate particle that makes up cold dark matter would have to take into account that it has to interact with a gravitational field. For proof of this, astronomers have noticed that dark matter accumulations in galaxy clusters wield a gravitational influence on light from more distant objects that happens to be passing by. This so-called gravitational lensing effect has been observed many times. Candidate Cold Dark Matter Objects While no known matter meets all of the criteria for cold dark matter, at least three theories have been advanced to explain CDM (if they exist). Weakly Interacting Massive Particles: Also known as WIMPs, these particles, by definition, meet all the needs of CDM. However, no such particle has ever been found to exist. WIMPs have become the catch all term for all cold dark matter candidates, regardless of why the particle is thought to arise.  Axions: These particles possess (at least marginally) the necessary properties of dark matter, but for various reasons are probably not the answer to the question of cold dark matter..MACHOs: This is an acronym for Massive Compact Halo Objects, which are objects like black holes, ancient neutron stars, brown dwarfs and planetary objects. These are all non-luminous and massive. But, because of their large sizes, both in terms of volume and mass, they would be relatively easy to detect by monitoring localized gravitational interactions. However, there are problems with the MACHO hypothesis. The observed motion of galaxies, for instance, is uniform in a way that would be hard to explain if MACHOs supplied the missing mass. Furthermore, star clusters would require a very uniform distribution of such objects within their boundaries. That seems very unlikely. Also, the sheer number of MACHOs that would have to be fairly large in order to explain the missing mass. Right now, the mystery of dark matter doesnt have an obvious solution — yet. Astronomers continue to design experiments to search for these elusive particles. When they do figure out what they are and how they are distributed throughout the universe, they will have unlocked another chapter in our understanding of the cosmos. Edited by Carolyn Collins Petersen.

Persuasive Synthesis Of Rhetorical Theory - 1482 Words

Introduction As I’ve re-examined both my Persuasive Synthesis of Rhetorical Theory paper and cover letter and resume, I’ve realized how many improvements I am capable of making on my own papers simply by reanalyzing them and making changes accordingly. Below, I will present my strengths and weaknesses, as well as revisit my ability to implement rhetorical theory into my writing. Persuasive Synthesis of Rhetorical Theory Upon re-reading my paper on the Persuasive Synthesis of Rhetorical Theory, I found that I had a knowledgeable grasp of how to create a medium through which identification could occur as well as how to structure the paper in a way that the audience knew exactly what to expect; however, my essay also could’ve improved in†¦show more content†¦Imagine a cake. If one mixes the flour, sugar, butter, eggs, milk, leavening agents and flavors properly, the oven will yield a fresh, moist cake. By simply subtracting the milk, the cake changes from soft to gritty. It’s dry and slowly inches down one’s throat, getting caught near the esophagus. This is what a paper is like without imagery. Hauser revealed, â€Å"When we use language in unusual ways, we attract attention to our thoughts. For this reason, rhetoricians historically have stressed the importance of word choice to enliven ideas† (233). While my desires were suitable to the paper, because I placed an overwhelming emphasis on professionalism and ethos, I failed to include any sort of written imagery, resulting in a well-made, but ultimately dry, portrayal of my argument. As the book asserted, it would have been beneficial to my argument to add zest to enthuse my audience (Hauser, 233). Effective Persuasion In my cover letter and resume, I had the opportunity to exercise my knowledge of persuasion. Although I thought there were a number of strengths throughout, I will only mention my use of logos, or reasoning. Mingled among my strengths were also many weaknesses, such as lack of ethos and contingent thinking, both of which are part of powerful persuasion: â€Å"Rightly practiced, rhetorical communication fosters cooperation. We become partners in the shared procedure of giving reasons and making appeals thatShow MoreRelatedHelping Student Use Textual Source Persuasively By Maragret Kantz948 Words   |  4 PagesKantz, is a research about the mistakes most of us students make when researching for a paper. We need a theory-based explanation,one grounded in the findings of the published research on the nature and reasons for our students problems with writing persuasive researched papers. To understand how to teach students to write such papers, we also need a bett er understanding of the demands of synthesis tasks. Like most students like to state the facts given to us by published articles and not findingRead MoreRhetorical Analysis Of The Dangerous Myth Of Grade Inflation 1823 Words   |  8 PagesRhetorical Analysis on â€Å"The Dangerous Myth of Grade Inflation† by Alfie Kohn Alfie Kohn’s lengthy essay â€Å"The Dangerous Myth of Grade Inflation,† published on The Chronicle of Higher Education in 2002, is a response in a continued discourse regarding grade inflation. The author of 13 books, Kohn has become a controversial figure in the higher-education field by challenging many of the widely accepted educational theories (â€Å"A. Kohn†). In this essay, Kohn questions whether or not the problem of gradeRead MoreLanguage of Advertising and Communication Via Advertising16638 Words   |  67 Pagesfactors on the particularity of selection and functioning of linguistic means in advertising contributes to the general linguistic theory, and the theory of functional styles in particular. Second, the study of the role of intentional mechanisms in speech planning and their implementation in the advertising seems a prospective approach within the speech intention theory. The practical value of the subject is its prospective application in teaching practice of the English language and stylistics,Read MoreLanguage of Advertising and Communication Via Advertising16651 Words   |  67 Pagesfactors on the particularity of selection and functioning of linguistic means in advertising contributes to the general linguistic theory, and the theory of functional styles in particular. Second, the study of the role of intentional mechanisms in speech planning and their implementation in the advertising seems a prospective approach within the speech intention theory. The practical value of the subject is its prospective application in teaching practice of the English language and stylisticsRead MoreTheories of Organizational Behavior10512 Words   |  43 PagesRevisiting the Classical theories Introduction Organization indexes considerably more than the structures that lifts us out of ‘bare life’. Organization is also intimately, and utterly, connected to thought. While many, and by no means just those in the West, think of themselves as ‘free’ from enslavement by others, and even free from the organization of the state, who can argue that they are also free from the pervasive effects of language, culture and science? These are matters into whichRead MoreAuditors Independence Case Study14460 Words   |  58 Pagesfailure of the U.S. auditing system to deliver true independence. We offer a two-tiered analysis of what went wrong. At the more micro tier, we advance moral seduction theory, explaining why professionals are often unaware of how morally compromised they have become by conflicts of interest. At the more macro tier, we offer issue-cycle theory, explaining why conflicts of interest of the sort that compromise major accounting firms are so pervasive. People rely extensively on the advice of experts. OftenRead MoreStrategy Safari by Mintzberg71628 Words   |  287 Pagessocieties (such as revolution) can help explain different stages in the development of organizational strategies (for example, turnaround as a form of cultural revolution). Physicists descriptions of quantum mechanics and mathematicians theories of chaos may provide insights into how organizations change. And so on. Add to this all the other literatures that are more commonly recognized as relevant to the study of organizations—psychology on human cognition as well as leadership charismaRead MoreOrganisational Theory230255 Words   |  922 Pages. Organization Theory Challenges and Perspectives John McAuley, Joanne Duberley and Phil Johnson . This book is, to my knowledge, the most comprehensive and reliable guide to organisational theory currently available. What is needed is a text that will give a good idea of the breadth and complexity of this important subject, and this is precisely what McAuley, Duberley and Johnson have provided. They have done some sterling service in bringing together the very diverse strands of workRead MoreMetz Film Language a Semiotics of the Cinema PDF100902 Words   |  316 PagesA Note on Terminology The special terminology of European semiotics and structural linguistics may be unfamiliar to many American readers. It is impossible to give full definitions of all the terms that occur in this book without discussing the theories behind them at considerable length. It is hoped, simply, that the following explanations will give the reader a basic orientation. To accomplish this, references are provided to the key theoretical passages in the fundamental writings of linguisticsRead MoreDeveloping Management Skills404131 Words   |  1617 Pagesâ€Å"do. † In an influential article, Henry Mintzberg (1975) argued that management education had almost nothing to say about what managers actually do from day to day. He further faulted management textbooks for introducing students to the leading theories about management while ignoring what is known about effective management practice. Sympathetic to Mintzberg’s critique, we set out to identify the defining competencies of effective managers. Although no two management positions are exactly the same

Preparing a Farm Resource Appraisal Free Essay Example, 2000 words

Farm resource assessment should be accurate in order for the farmers to manage the farm properly. Resource appraisal is a farmer s doorway to the type, quality, and quantity of his resources and the obligations created from these resources. Farming business is generally very liquid but still, the level of liquidity varies. So every farmer must be familiar with all the details of his farm. Therefore, a resource appraisal is an important objective to accomplish. It takes the form of a balance sheet which will be described later. Resource appraisal helps the farmer and other institutions to assess the financial standing of the farm. To prepare a resource appraisal, one must possess adequate knowledge of the assets and liabilities. Assets are simply the property of the farmers from which future economic benefit is expected. Assets can be divided into two categories depending on their liquidity. These two categories are current assets and fixed assets. Fixed assets have a useful life of several years, for example, Land and buildings. Current assets, on the other hand, are short term and have higher liquidity. Cash in hand, livestock and feed are some examples of current assets. We will write a custom essay sample on Preparing a Farm Resource Appraisal or any topic specifically for you Only $17.96 $11.86/pageorder now Liabilities, on the other hand, are the financial obligations created from the assets. Liabilities too can be divided into current and fixed liabilities depending upon the term of their payment. Current liabilities contain obligation that is due within a year such as principal payments of a loan. Liabilities that are due beyond the time frame of one year such as long-term contracts are categorized as fixed or long term liabilities. The basic understanding of assets and liabilities can help in categorizing the items in the resource appraisal. The next step in preparing a resource appraisal is the valuation of assets. All the assets need to be expressed in monetary terms on the balance sheet. Asset valuation depends on the nature and purpose of the asset. Assets with higher liquidity are generally valued at market value while low-liquidity assets are measured by other methods.

Source Critique The Most Important Part Of A Yoga Pose

Source Critique: The Most Important Part of a Yoga Pose At the age of fourteen I started to practice yoga, and because of what it has been able to do for me I continue to practice almost daily. It all began as I wanted a way to relieve everyday stresses with a form of exercise that I could do at home on my own schedule. I started my journey by purchasing a yoga mat and VHS showing the basic poses and technique to practice at home, while the mat is used to keep sure footing during practice. Although, I have to admit initially following along with the pleasant woman on the TV screen, I felt the poses she asked of the viewer were just like regular stretching. The positions seemed almost too simple to being doing any major changes.†¦show more content†¦Subsequently, with continued practice for about two years, there came a time that I was able to obtain that calmness whenever and where ever I needed it. Which brings me to present day when life’s stresses only seem to grow in stature as we â€Å"grow up† and we take on more and more in life, it begins to weigh us down. With this in mind, my own curiosity about how yoga was able to let me free myself from our over stressed world. Coupled with the staying power it has had in my life over an extended period of time has lead me to further my research on the subject of yoga. More specifically though I wanted to see how yoga can relieve stress and therefore assist in overall health and wellbeing. During many interesting readings that I have encountered in my research, I read a particular article that I chose for my source critique, The Most Important Part of a Yoga Pose, written by Jill Miller. I chose this article because Jill answers some of the original questions I had when I started yoga years ago. In this article, Jill presents information to help answer the question that often comes up during the practice of yoga. That question is, what’s the most important part of this yoga pose? Her main thesis is that there are several detailed ways prior to and during the practice of yoga to get the full effect out of each pose, during each and every session. She focuses on how we need to saturate our minds with relaxation prior to posing. Stating

A New History Of Classical Rhetoric - 883 Words

In A New History of Classical Rhetoric, George Kennedy talks about classical rhetoric from Greek Literature to the middle ages. The term rhetoric â€Å"denotes the civic art of public speaking as it developed in deliberative assemblies, law courts, and other formal occasions under constitutional government† (Kennedy 3). In the classical view, rhetoric has been living in our lives with natural instinct; however, philosophers, educators, and religious leaders have discovered more affective and exquisite rhetoric as rhetoric came into focus. The book introduces the Rhetoric of Aristotle. Rhetoric became more useful and prevalent due to the democratic government in Greece. As a result, public speaking became more popular, and people started to focus on education in rhetoric and studying methods of persuasion. First, Kennedy starts off with artistic rhetoric, in which the speaker uses logos, pathos, and ethos. Logos can be interpreted in terms of Christianity â€Å"as given to it by some divine creator† (Kennedy 12). Therefore, the logos is the powerful element that implies logical reasoning and the logic of the universe. Also, the technique of rhetoric became important between a speaker and audiences. Technique of rhetoric can contribute to powerful persuasion. Invention, arrangement, and style became the first three factors of the five factors of the rhetoric. Either the speaker’s speech is artistic or non-artistic, It is important that people focus on the different methods, theory ofShow MoreRelatedDr. Lam ps Case For Tenure And Promotion1485 Words   |  6 Pagesrecommending Professor Lamp for tenure and promotion. Dr. Lamp is a scholar of rhetorical theory, practice, and education and joined the English department in fall semester 2010. Her published scholarship since arriving at ASU includes one book, The Rhetoric of Augustan Rome (2013, University of South Carolina Press), two refereed articles in major peer reviewed journals, and two book reviews. She also has one 3,000 word contribution in a refereed conference proceeding, which has been submitted for publicationRead MoreEssay about Latin Literature in History1232 Words   |  5 PagesLatin Literature in History Greek literature was one of the numerous Greek accomplishments from which Romans drew immense influence. The Romans picked up first on the Greek embrace of rhetoric, which became an educational standard, given that a mans rhetoric, his ability to push the buttons of the subject audience by way of speeches, supplemented the mans rise to political power. But as rhetoric began to diminish from Roman daily life following Romes imperialization, identicalRead More Latin Literature In History Essay1193 Words   |  5 Pages Latin Literature in History nbsp;nbsp;nbsp;nbsp;nbsp; Greek literature was one of the numerous Greek accomplishments from which Romans drew immense influence. The Romans picked up first on the Greek embrace of rhetoric, which became an educational standard, given that a man’s rhetoric, his ability to â€Å"push the buttons† of the subject audience by way of speeches, supplemented the man’s rise to political power. But as rhetoric began to diminish from Roman daily life following Rome’s imperializationRead More The Composition and Rhetoric Field Essay1051 Words   |  5 PagesComposition and Rhetoric (a.k.a. Writing Studies): A Flexible Field In his essay, Teach Writing as a Process not a Product, Donald Murray outlines the major difference between the traditional pedagogy that directed the teaching of writing in the past and his newly hailed model. Traditionally, Murray explains, English teachers were taught to teach and evaluate students writing as if it was a finished product of literature when, as he has discovered, students learn better if theyre taught thatRead More Humanism Essay example1241 Words   |  5 PagesHumanism Humanism was a new way of thinking that came about in fourteenth century, the time of the Renaissance.   Many scholars refer to it as the Spirit of the Renaissance.   Humanism was a lay phenomenon that emphasized human beings - as opposed to deities - as well as their interests, achievements and capabilities.   Humanism is derived from the Latin word humanitas, which Cicero, the noted orator of the Roman Empire, referred to as the literary culture needed by anyone who would be consideredRead MoreThe Characteristics Of Classicalism And Romanticism In The Renaissance979 Words   |  4 PagesUnveiling the hidden works of early Greek and Roman thinkers, the Renaissance brought the rebirth of classical philosophy and literature. During the 18th century, Renaissance thinkers began to resonate with their early Greek and Roman counterparts, valuing reason and order. However, in the early 19th century a new intellectual movement would surface as antithesis to the Classicism–â₠¬â€œrevival of classical texts––of the 1700s. What Romantic thinkers valued, Classic thinkers rejected. Placing emphasis onRead MoreAristotle s Rhetoric And Rhetoric1365 Words   |  6 PagesAristotle is given a lot of credit for developing the basics of the system that forms the rhetoric. The rhetoric is regarded as the most important work that was written on persuasion. This rhetoric was never meant to be published but it was instead a collection of notes by his students from his lectures. It shows the development of his thoughts in two periods while Aristotle was in Athens. Aristotle developed the rhetoric in two phases, first when he was in Athens and the second phase when he was head ofRead MorePhilosophy of Management Leadership Essay1798 Words   |  8 PagesTzu on military leadership, Plato’s and Aristotle’s (Plato’s intellectual competitor and student) work questioning ‘who should rule us’, philosophy by Castiglione and othe rs work jointly summarise classical leadership. In order to capture what can be said of today’s leadership with regard to classical writings on leadership one must question whether leadership is a changing phenomena over time or rather, whether there is a single best leadership style that suits all leaders in all situations overRead MoreRhetoric Theories And Their Impact On The Pre Modern Discourse2863 Words   |  12 PagesThe History of Rhetoric Theories and Their Impact on the Pre-modern Discourse Rhetoric is the art of discourse that is aimed at improving the speakers or writers’ ability to motivate, persuade and inform audience in specific situations. Rhetoric has played a central role in European tradition as a subject of productive civil practice and formal study. Rhetoric provides heuristics for developing, discovering and understanding arguments for particular situations. The five canons of rhetoric whichRead MoreRhetoric And Rhetoric2851 Words   |  12 PagesRhetoric is the art of discourse that is aimed at improving the speakers or writers’ ability to motivate, persuade and inform audience in specific situations. Rhetoric has played a central role in European tradition as a subject of productive civil practice and formal study. Rhetoric provides heuristics for developing, discovering and understanding arguments for particular situations. The five canons of rhetoric which were first coded in classical Rome help a speaker to design a persuasive speech

Case Study of Perry Career Management †MyAssignmenthelp.com

Question: Discuss about the Case Study of Perry Career Management. Answer: Comparing the traditional career stages with supers and Levinsons stages In the current situation the case study of Perry had been taken into consideration who is a fifty years old man and is suffering from mid-career crisis. In this respect, the traditional career stages have been compared with Supers and Levinsonss stages. Traditional career stages Donald supers stages Daniel Levinsons stages Exploration The exploration phase lasts from 15-20 in which the young people are seen making career choices Growth This stage lasts for 4 to 13 years of age where children develop their capacities, interests and opinions about the world in general (Wang Wanberg, 2017) Pre-adulthood stage The pre-adulthood stage phase ranges from the beginning of life and lasts till 22 years of age where one is looking for meaning in life Establishment By 25 people are seen to be sufficiently established by figuring out the right career choices and are enthusiastic enough with their individual job roles Exploration phase (14-24) Individual develop an understanding about themselves and learn to find their place in the work Adulthood stage The adulthood stage lasts about 45 where one is still trying to push that extra mile in life Mid-career The mid-career crisis starts from the age of 45 onwards as by this time the priorities of an individual are seen to shift Establishment (25-44 years) An individual have secured their position in the place of work and is working towards the improvement of the same. Midlife transition 40-45 years of age , experiencing anxiety as well as evaluating ones choices Late career The late career phase starts from 55 onwards as by thus time the priorities of a person are seen to be in constant conflict with each other; where one does not want to leave the security of personal life by pushing oneself further into the prospects of making career. Maintenance (45-65) Holding up. Keeping up and innovating Late adulthood transition Lasts from 60-65; experiences decline in physical health, feels comfortable in the company of friends Decline A decline in the career prospects is generally noted from the age of 65 onwards owing to the physical limitations a person is mot able to perform any further (Woods, Gentry Graber, 2016). Disengagement (65 years) Planning for retirement and retirement living Late adulthood stage The late adulthood stage lasts from 60-85 years of age. Giving up one ones formal authority in the place of work Comparison of career stages (Source: Author) Relating o Neil and Bilimoria career stages with the case study O Neil and Bilimora suggested a suggested the suitable career stages for women based upon three stages which are -1. Idealistic achievement, 2. Pragmatic endurance, 3. Re-inventive contribution. The idealistic phase is dependent upon establishing self and positively impacting the world (Lytle, Foley Cotter, 2015). In the pragmatic endurance phase a woman struggles due to managing multiple family pressures. In the re-inventive phase an individual develops a redefinition of career and life. Impact of gender on a mans and womans career Gender has been seen to impact the career growth of a man and woman indifferently. The mid life career crisis has been seen to affect the women differently. The women have been see to suffer from pragmatic endurance, where they have been seen to be affected with balancing of multiple family roles which develops a negative attitude towards job from early adulthood such as 35-37; whereas the resentment comes much later in men (Bewley, Bonica, Hernandez Shewchuk, 2016). References Bewley, L. W., Bonica, M. J., Hernandez, S. R., Shewchuk, R. M. (2016). Mentorship Mediated by Life-Career Seasons: An Analysis of a Multi-Dimensional Model of Mentoring among Career Groups of United States Army Officers.Global Journal of Management And Business Research,pp. 105-215. Lytle, M. C., Foley, P. F., Cotter, E. W. (2015). Career and retirement theories: Relevance for older workers across cultures.Journal of career development,42(3), 185-198. Wang, M., Wanberg, C. R. (2017). 100 years of applied psychology research on individual careers: Fromcareer management to retirement.Journal of Applied Psychology,102(3), 546. Woods, A. M., Gentry, C., Graber, K. C. (2016). Research on physical education teachers career stages and socialization.Teacher Socialization in Physical Education: New Perspectives, 81.

Ecommerce for Competitive Advantages- MyAssignmenthelp.com

Question: Discuss about the Ecommercefor Competitive Advantages. Answer: Introduction In the present time, there are several forces or factors that are forcing todays business firms to develop and create their e-commerce websites in order to run business operational and functions more smoothly and effectively. Moreover, through creating website, business firm are able to generate more profit and expand the business operation at the global level. It is because a website or e-commerce strategy is allows the business firms to effectively, easily and accurately attract and interact with their key customers and improve productivity by gaining competitive advantages. It is also helps in expanding the product line and improving the market share in an effective and proper manner. In addition to this, it should also be noted down that, in the context of this research paper, www.ozsale.com.au e-commerce website is selected in order to fulfill the aims and objectives of the study. Moreover, in this research paper, the detailed description and overview of the nominated website wo uld be provided in order to analyze the e-commerce strategy of the company OZSALE. Additionally, the services, features, positive and negative aspects of the nominated website would be discussed. On the other hand, the business model/strategies used by the company in order to run the website would also be analyzed effectively. Finally, it would also be suggested that, how the company could change its current website if it wants to expand its business operations at the global level. All these issues would be discussed and analyzed in this research paper in order to reach a valid outcome. Overview and Description of the Nominated Website OZSALE is one of the fast growing, leading and number one e-commerce company of Australia that provide a wide range of products to their customer online at the affordable price. The products and services provided by the company are unique and new in design that targets all the kinds of customers (Manzoor, 2009). The company has developed a strong and innovative e-commerce website that helps the company in promoting and selling of a wide range of products online. On the other hand, it should also be noted down that, the company is follow B2C business model or e-commerce strategy to deal with their customers. Simply, it can be said that, the e-commerce website of OZSALE such as: www.ozsale.com.au is developed and implemented on the basis of B2C business model (OZSALE. 2017). According to this, the company directly sells and promotes their products to their key customers those has specific and unique needs of designed products. In addition to this, it is also important to know that, acc ording to Business to consumer (B2C) business model, the company is conducting their business functions directly with the customers. This e-commerce business model helped the company to conduct transactions directly among the company and customers who are the end user of companys products and service (Rath, 2007). E-Commerce Implementation Strategy Moreover, it is also analyzed and accessed that, in order to implement e-commerce strategy, the company had developed sophisticated content management system that is linked with the organizations business strategy that play a key role in combining various separate elements. In addition to this, it is also important to known that, in order to effectively and properly implement the e-commerce website, the company and its management had played a lot of significant role (Bidgoli, 2004). For example, first, the company focused on conducting strategic business planning and roadmaps. After this step, the company selected specific technology based on the industry analysis. On the other hand, the company had focused on customer acquisition, customer engagement, and customer retention. Additionally, business matrices are developed based on the business objectives. All these are the major steps that were used and followed by the company in order to successfully implement the e-commerce website (Smith, 2007). Services and Features of the Website The main features and services of the website www.ozsale.com.au is discussed as below: XML-Based: This is the main feature and service of the website of the company that it is use XML in order to data representation and data transportation. This feature make company website unique because this helps in dealing with various key issues related to networking, operating system, or platform binding. Supports Document Exchange: This feature and service of the website is allows the company, its employees and management to exchange complex documents from one place to another effectively. Supports Remote Procedure Calls: This feature or service of the e-commerce website of the company is helps the clients and customers in invoke procedures methods, functions, remote object by using XML (Zaied, 2012). Coarse-Grained: This feature of the website of the company indicates that, it is using Java application or object oriented technology that helps the company in enhancing the capability at a corporate level. Loosely Coupled: This service or feature of the website is allows the company to change the content or information when needed without any issue. Clear Navigation: As per this feature, the company could post information in chart table, diagrams in a clear manner (Chaffey, and Smith, 2013). The Main Positive and Negative Aspects of the Website Positive Aspects: Security: The website of the company is highly secure because it is password protected so any third party cannot post any illegal and unethical information through the unauthorized access. Integration of Social Media: With the help of this, the company had linked its e-commerce website with the several social media website in order to communicate with the customer effectively (Ngudup, Chen, and Lin, 2005). Communication: The Company uses its e-commerce website as a tool of communication to communicate and develop strong relationship with their key stakeholders effectively. Trust: The Company is successes because its e-commerce website is higly secure and/or verified site that play a key role in building trust among the customers. Structure: The website of the company is well-structured site that loads quickly and doesnt have any duplicate content (Grandon, and Pearson, 2004). Negative Aspects: The company may encounter the issues related to cyber bullying and cyber crime because any third party can access and collect the information through generating simple user ID and password. Moreover, anyone could post any types of information through the unauthorized process (Fawzy, and Dworski, 2010). Changing E-Commerce Website It would be more valuable for the company if it expand its current website at the global level because it would help the company in improving profit and reaching of new customers. But, it would require a lot of time, efforts and costs. So, the company should focus on the following strategies and ways in order to expand its current website. For example, it would require to thinks strategically and globally (Kaynak, Tatoglu, and Kula, 2005). After this, it would need to develop and create a global innovative marketing strategy to promote and attract the customers. Moreover, the management of the company would need to develop and create detailed plan and make sure that, the e-commerce website is accommodating the local languages and customs or not. After this, a pricing and tax-compliance strategy would need to create. There would also need to design a scalable e-commerce infrastructure. Finally, the company would be required to develop appropriate operational plan in order to deliver r obust logistics and support capabilities (Eastin, 2002). Conclusion On the basis of above discussion, it can be concluded that, OZSALE is one of the largest e-commerce website or shopping hub or company that had developed a strong e-commerce website. This is helping the company in attaining it strategic and core goals and objectives effectively. Moreover, it is also found that, there are several positive and negative aspects of company website. Moreover, the websites features and services are allowing the company to run business functions effectively. Finally, it can be concluded that, in order to expand the current e-commerce website globally, the company have to adopt new and innovative methods and strategies. References Bidgoli, H. (2004). The internet encyclopedia: G-O. USA: John Wiley Sons. Chaffey, D. 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