Ecommerce for Competitive Advantages- MyAssignmenthelp.com

Question: Discuss about the Ecommercefor Competitive Advantages. Answer: Introduction In the present time, there are several forces or factors that are forcing todays business firms to develop and create their e-commerce websites in order to run business operational and functions more smoothly and effectively. Moreover, through creating website, business firm are able to generate more profit and expand the business operation at the global level. It is because a website or e-commerce strategy is allows the business firms to effectively, easily and accurately attract and interact with their key customers and improve productivity by gaining competitive advantages. It is also helps in expanding the product line and improving the market share in an effective and proper manner. In addition to this, it should also be noted down that, in the context of this research paper, www.ozsale.com.au e-commerce website is selected in order to fulfill the aims and objectives of the study. Moreover, in this research paper, the detailed description and overview of the nominated website wo uld be provided in order to analyze the e-commerce strategy of the company OZSALE. Additionally, the services, features, positive and negative aspects of the nominated website would be discussed. On the other hand, the business model/strategies used by the company in order to run the website would also be analyzed effectively. Finally, it would also be suggested that, how the company could change its current website if it wants to expand its business operations at the global level. All these issues would be discussed and analyzed in this research paper in order to reach a valid outcome. Overview and Description of the Nominated Website OZSALE is one of the fast growing, leading and number one e-commerce company of Australia that provide a wide range of products to their customer online at the affordable price. The products and services provided by the company are unique and new in design that targets all the kinds of customers (Manzoor, 2009). The company has developed a strong and innovative e-commerce website that helps the company in promoting and selling of a wide range of products online. On the other hand, it should also be noted down that, the company is follow B2C business model or e-commerce strategy to deal with their customers. Simply, it can be said that, the e-commerce website of OZSALE such as: www.ozsale.com.au is developed and implemented on the basis of B2C business model (OZSALE. 2017). According to this, the company directly sells and promotes their products to their key customers those has specific and unique needs of designed products. In addition to this, it is also important to know that, acc ording to Business to consumer (B2C) business model, the company is conducting their business functions directly with the customers. This e-commerce business model helped the company to conduct transactions directly among the company and customers who are the end user of companys products and service (Rath, 2007). E-Commerce Implementation Strategy Moreover, it is also analyzed and accessed that, in order to implement e-commerce strategy, the company had developed sophisticated content management system that is linked with the organizations business strategy that play a key role in combining various separate elements. In addition to this, it is also important to known that, in order to effectively and properly implement the e-commerce website, the company and its management had played a lot of significant role (Bidgoli, 2004). For example, first, the company focused on conducting strategic business planning and roadmaps. After this step, the company selected specific technology based on the industry analysis. On the other hand, the company had focused on customer acquisition, customer engagement, and customer retention. Additionally, business matrices are developed based on the business objectives. All these are the major steps that were used and followed by the company in order to successfully implement the e-commerce website (Smith, 2007). Services and Features of the Website The main features and services of the website www.ozsale.com.au is discussed as below: XML-Based: This is the main feature and service of the website of the company that it is use XML in order to data representation and data transportation. This feature make company website unique because this helps in dealing with various key issues related to networking, operating system, or platform binding. Supports Document Exchange: This feature and service of the website is allows the company, its employees and management to exchange complex documents from one place to another effectively. Supports Remote Procedure Calls: This feature or service of the e-commerce website of the company is helps the clients and customers in invoke procedures methods, functions, remote object by using XML (Zaied, 2012). Coarse-Grained: This feature of the website of the company indicates that, it is using Java application or object oriented technology that helps the company in enhancing the capability at a corporate level. Loosely Coupled: This service or feature of the website is allows the company to change the content or information when needed without any issue. Clear Navigation: As per this feature, the company could post information in chart table, diagrams in a clear manner (Chaffey, and Smith, 2013). The Main Positive and Negative Aspects of the Website Positive Aspects: Security: The website of the company is highly secure because it is password protected so any third party cannot post any illegal and unethical information through the unauthorized access. Integration of Social Media: With the help of this, the company had linked its e-commerce website with the several social media website in order to communicate with the customer effectively (Ngudup, Chen, and Lin, 2005). Communication: The Company uses its e-commerce website as a tool of communication to communicate and develop strong relationship with their key stakeholders effectively. Trust: The Company is successes because its e-commerce website is higly secure and/or verified site that play a key role in building trust among the customers. Structure: The website of the company is well-structured site that loads quickly and doesnt have any duplicate content (Grandon, and Pearson, 2004). Negative Aspects: The company may encounter the issues related to cyber bullying and cyber crime because any third party can access and collect the information through generating simple user ID and password. Moreover, anyone could post any types of information through the unauthorized process (Fawzy, and Dworski, 2010). Changing E-Commerce Website It would be more valuable for the company if it expand its current website at the global level because it would help the company in improving profit and reaching of new customers. But, it would require a lot of time, efforts and costs. So, the company should focus on the following strategies and ways in order to expand its current website. For example, it would require to thinks strategically and globally (Kaynak, Tatoglu, and Kula, 2005). After this, it would need to develop and create a global innovative marketing strategy to promote and attract the customers. Moreover, the management of the company would need to develop and create detailed plan and make sure that, the e-commerce website is accommodating the local languages and customs or not. After this, a pricing and tax-compliance strategy would need to create. There would also need to design a scalable e-commerce infrastructure. Finally, the company would be required to develop appropriate operational plan in order to deliver r obust logistics and support capabilities (Eastin, 2002). Conclusion On the basis of above discussion, it can be concluded that, OZSALE is one of the largest e-commerce website or shopping hub or company that had developed a strong e-commerce website. This is helping the company in attaining it strategic and core goals and objectives effectively. Moreover, it is also found that, there are several positive and negative aspects of company website. Moreover, the websites features and services are allowing the company to run business functions effectively. Finally, it can be concluded that, in order to expand the current e-commerce website globally, the company have to adopt new and innovative methods and strategies. References Bidgoli, H. (2004). The internet encyclopedia: G-O. USA: John Wiley Sons. Chaffey, D. 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